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Buenas prácticas de economía circular en comercios

Os adjuntamos buenas prácticas localizadas en el último mes (nacionales e internacionales)

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FNAC (ES) — “Segunda Vida” (ES)

FNAC opera una plataforma estable de productos reacondicionados (electrónica, foto, informática) y en 2025 añadió un servicio de compra-venta de libros de segunda mano para alargar la vida de los productos y darles salida con garantía. Buen modelo retail de canalizar trade-in + recommerce desde tienda y web.

On Running — “Cyclon™” (EU/ES/US)

Servicio de suscripción de zapatillas y ropa deportiva. Una vez gastadas se devuelven sin coste y el usuario recibe un par nuevo. La compañía recicla los materiales biobasados (p. ej. ricino). Programa activo en España y otros países; cuota mensual comunicada en notas de prensa y detalle operativo en la web oficial. Replicable como producto-como-servicio con logística inversa integrada.

Biciclot (Barcelona)

Cooperativa de trabajo que promueve la bicicleta como medio de transporte ecológico, económico, saludable y por una movilidad sostenible. Da servicios a las personas que aman la bici y a las entidades que quieren hacer un mundo mejor a través de ella, por ejemplo, con cursos de mecánica y reutilización, iniciativas de inserción socio-laboral o cursos de aprender a ir en bici y circular seguro.