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Reports such as the "Estudio Oportunidades de Negocio que ofrece el ecodiseño a las empresas de Euskadi [Study of Business Opportunities of Eco-design for Basque Companies], Fundación Orkestra, Ihobe, 2017" identify a number of barriers companies face in implementing more circular strategies or practices. The most important are in three areas:

  • Innovation
  • Investment and new business models
  • Access to new markets and customer requirements

For example, the high cost of new innovation models makes it necessary for companies to seek alternative financing models — an aspect that is particularly difficult for SMEs.